Christian Business Builder

As we look forward to the coming of a new year, what are you planning for your business?

I have been watching (and commenting) on a forum discussion. The discussion is about who should be recruited and how many at one time.

Unfortunately the majority of the responses are about Network Marketing being a numbers game and that we should recruit as many as possible (as long as they have a pulse) and then let the leaders just rise to the top.

There have been many though that have responded by saying that care should be taken in recruiting the right people at the right time. (My opinion by the way.)

I think that God’s word makes our treatment of others more important than our ability to make money. We are commanded to love those that God loves. When recruiting people we ought to love our prospective team members with the love of God.

Contrary to the popular notion that “anyone can build this business,”  the truth is that only 10-12% will make it 10 years and only 25% will be around in 5 years. What that means is that many will be recruited with virtually no chance to be successful.

Another misrepresentation that is often perpetrated on the potential recruit is that there are no real skills or talents that you need to be successful in this industry. So, we bring people in who think that just because they got in that they are supposed to be making money. The truth is that, like any business owner knows, you have to either have or develop a set of unique skills that are necessary for business success.

I think that there are five basics that you have to know in order to be successful in Network Marketing:

1. You need to understand the basics of money.

2. You need to understand the principles of leadership.

3. You need to understand the basics of marketing.

4. You need to understand what it means to be an entrepreneur.

5. You need to continue to improve in the area of personal growth.

If you do not sense that a prospective team member can learn and grow in these areas, you should not recruit them.

In an upcoming video I am going to deal with the difference between building a team and recruiting a group. In this video I will be talking about the fact that a team mentality results in success for all whereas a group mentality results in success for the leaders.

I believe that as we look to the new year and the success we are praying for, that we remember that we and our teams will be best served if we make money by building people rather than by “playing the numbers game!”

Just my thought ….